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Service business MARKETING

case tudies

Aircraft avionics, navigation screen

Market and Competitive Research - Aerospace | CASE BRIEF

CHALLENGE

Leading aerospace manufacturer developing next-generation avionics suite for premium business jets, needs to deeply understand the competitive environment and long-term product requirements of pilots, corporate executives...  continue

Brand and Marketing Strategy - Architecture | CASE BRIEF

CHALLENGE

Well established architecture practice specializing in classic estate architecture, wants to expand beyond local market and narrow practice to gain market share and build national reputation... Continue 


Digital marketing elements

Marketing Action Plan and B2B Copy Writing | CASE BRIEF

CHALLENGE

Small consulting practice wants to grow their business in a highly competitive marketplace, but lacks the marketing experience, copy writing capabilities, or time to develop and manage...  Continue

Startup to $260 Million - B2B Sales Team | CASE BRIEF

CHALLENGE

Large government agency with no existing marketing organization, needs to quickly build B2B sales and marketing team to re-market $multi-billion portfolio of commercial real estate assets... Continue

Red advance experimental aircraft

Product and Marketing Strategy - Aviation | CASE BRIEF

CHALLENGE

Surging fuel prices and environmental concerns in early 2000’s focused attention on problems impacting air transportation, it's customers and facilities. Industry response was weak and unfocused. Leadership did not emerge ... Continue

Advertising over world map

Advertising and Corporate Communication | CASE BRIEF

CHALLENGE

Top 10 National advertising agency seeks to translate client marketing and sales objectives into national brand advertising campaigns... Continue

Dial showing great customer experience

Strengthen Customer Experience - Business Service | CASE BRIEF

CHALLENGE

B2B Service business -  After disruption of value delivery processes during mismanaged technology transition, B2B service business needs to regain customer trust, rebuild brand loyalty, and re-establish strong customer experience... Continue

Computer monitor with design drawing

Restructure Sales and Service - Hi-Tech | CASE BRIEF

CHALLENGE

Mid-size IT solution provider with aging product line, preparing to launch new business solution, needs to maintain sales of current products and services while new product gains market acceptance... Continue

Business Turn-Around - Business Service | CASE BRIEF

CHALLENGE

Well established commercial printing business with faltering sales and owner health issues, needs to re-energize sales, reduce production costs and stabilize core business in preparation for business sale... Continue

Silver business strategy gears

Growth Strategy and Exit Plan - Business Products | CASE BRIEF

CHALLENGE

Family-owned promotional products business seeks growth strategy and  3 year exit plan that optimizes their current strengths and capabilities... Continue

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