SERVICE business MARKETING

First, we collaborate on what you want to achieve and which of those achievements are most important to you.    Growth objectives / Blog 

Next, we work together to expand our mutual understanding of your business, your customers, your marketplace, and your competitors. 

• Audience profile - pain points, fears, decision triggers, objections
• Market analysis - demand and service gaps
• Current marketing actions, results, expenditures
• Your Strengths and weaknesses
• Competition strength and weaknesses

Market and Competitive Research / Case study

Then, we define:

• Who are your customers (segments)
• What problems do your customers need to solve
• Why customers (do / don't) buy from you now
• What are customer objections / concerns about your service
• Unique value / benefits
• Differentiators / competitive advantages
• Perceived value of your service in your marketplace

Selling Intangible Value / Blog

Next, we align your  growth objectives with content strategies and calendar that aligns value messages with your audience at every touch point.

Marketing Strategies / Blog

And finally, I craft persuasive content that communicates your service value, in the most effective form for each client contact point... from first contact, to monthly "update", and "how are you?" five years after project.

Here's some content form examples:

• Opportunity development | eMail campaigns
• Strengthen Client relationships |Newsletters
• Proof of Value | Case studies
• On demand knowledge hub | Web pages
• Sales and Service | Process enablement copy
• Build long-term brand value | All the above