Brand and Marketing Strategy | CASE BRIEF
CHALLENGE
Well established architecture practice specializing in classic estate architecture, wants to expand beyond local market and narrowly focused practice to gain market share and build national reputation.
SOLUTION
Analyze market and value producing capabilities, identifying competitive niches for clients unique, high-value services.
- Create brand identity reflecting exceptional design, materials and construction quality.
- Develop user-friendly digital presence aligned with new brand identity and service capabilities.
- Re-position service offerings with new brand identity and digital presence showcasing unique design and project management capabilities.
- Coordinate media and public relations campaigns.
RESULTS
Firm is now recognized as top tier national competitor in classic estate architecture market, with projects across continental US and the Caribbean resulting in 200+% growth.
The challenges and opportunities are before us… The time to act is NOW... Seize the Day.