The ART and SCIENCE of PROFESSIONAL SERVICE MARKETING

CHALLENGE

Well established commercial printing business with faltering sales and owner health issues, needs to re-energize sales, reduce production costs and stabilize core business in preparation for business sale.

SOLUTION

• Consolidate separate offset and digital printing brands into single brand with unified brand identify and value message
• Simplify end-2-end (sales-thru-production) processes and communication
• Cross-train sales and production teams to deliver both traditional and digital services, reducing costs and improving value delivery and customer satisfaction.
• Introduce cross-function, shared-incentive plan, building cooperation between sales, and production teams.

RESULTS
Reduced sales and production costs and drove double digit quarterly sales increases for combined print units.

Stabilized operating losses, re-energized sales team, and brought clarity to the brand, building credibility for digital capabilities, providing platform for rebuilding financial performance.

Positioned the business for sale.

The challenges and opportunities are before us… The time to act is NOW... Seize the Day.