the ART and SCIENCE of PROFESSIONAL SERVICE MARKETING

My name is Jack Zimmanck. I'm a Service Professional, just like you. 

After decades working in the corporate world, as advertising executive, marketing innovator, business writer, and management consultant, I missed the close relationships and sense of shared accomplishment that comes with helping smaller businesses succeed.

As a life-long writer, I've written hundreds (perhaps thousands) of articles on marketing, business leadership, sales team organization, and building competitive advantage, just to name a few. In the end, marketing and storytelling are the threads that run through everything of consequence I've accomplished and the things I know the most about.

So, combining the best of all those years of hands-on corporate experience, I founded Brand Arts with the purpose of helping independent professionals and professional service firms build unforgettable brands and lasting client relationships. In 2024 I launched Professional Service NEWS newsletter to support that mission.

Outside of business, my writings range from articles on building radio control airplanes, to building a sustainable society, and classic science fiction. In my (much) younger days, I played short stop in the American Legion baseball league, was a reasonably competitive racquetball player, and an avid snow skier.

I have a BA in Marketing Communications / Journalism from Southern Illinois University. While at SIU, I had the rare privilege of studying problem-solving theory under internationally recognized futurist, R. Buckminster (Bucky) Fuller. What a unique and wonderful character Bucky Fuller was. I need to write a story about him.