The ART and SCIENCE of PROFESSIONAL SERVICE MARKETING

CHALLENGE

Top 10 National Advertising agency seeks to translate client marketing & sales objectives into national brand advertising campaigns.

SOLUTION

• Work with clients defining marketing & sales objectives and advertising budgets.
• Analyze markets to clearly define target audiences.
• Guide cross-functional creative teams crafting marketing messages, advertising campaigns, and media strategies, reinforcing product value to target audience.
• Identify appropriate media channels for communicating value messages to target customers.
• Produce campaign materials, manage media placement.

RESULTS
Produced double digit post-launch growth for Michelob beer. Recorded record sales and service station openings for American Oil (Amoco).Drove 30+% increase in franchisee engagement in operation training for McDonald’s Corporation.

The challenges and opportunities are before us… The time to act is NOW... Seize the Day.