The ART and SCIENCE of PROFESSIONAL SERVICE MARKETING

CHALLENGE

Surging fuel prices and environmental concerns in early 2000’s focused attention on issues impacting the air transportation industry and it's customers. Industry response was weak and unfocused. Leadership did not emerge. Little lasting progress was made.

SOLUTION

• A group of aviation and business leaders saw an opportunity to fill the leadership and technology gap, working together to explore new technologies and business models to move aviation forward. 
• Developed technology and product strategies focused on air-frame efficiency, electric propulsion systems, noise control and advanced materials.
• Developed and built Stage3 sub-scale flying test-bed to test and refine promising technologies.
• Leveraged aviation legend, Polen-Special in "Efficiency on the Move" marketing campaign to gain visibility and build supplier and financial support.

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RESULTS
By 2007, flight testing of sub-scale Stage3 prototype had proven concept viability, and construction of full-scale Stage3 prototype had begun attracting corporate investor interest. 

By Mid 2008, the growing economic crisis (great recession) had forced corporate partners to reallocate resources, that required suspending construction of full-scale Stage3 prototype. 

A decade and a half later, concepts pioneered by the Stage3 project are driving advanced aircraft and urban mobility development around the world.    

The challenges and opportunities are before us… The time to act is NOW... Seize the Day.