Marketing Plan and Copy Writing | CASE BRIEF
CHALLENGE
Small Consulting Practice wants to grow their business in a highly competitive marketplace, but did not have the marketing experience, copy writing capabilities, or time to develop and execute a winning marketing strategy and action plan.
SOLUTION
Research and analyze market demand, competitive environment and value producing capabilities, identifying competitive strengths and weakness as basis for differentiation and competitive advantage.
- Work with business owner to shift focus from short -term marketing tactics to long-term growth growth objectives supported by value producing capabilities.
- Develop marketing strategies and Marketing Action Plan (MAP) aligned with long-term growth objectives and available resources.
- Develop content calendar for continuous, consistent messaging at all prospect and client touch points
- Write copy for near-term lead generation and long-term client retention campaigns, including: email campaigns, blog posts, newsletters, and case studies.
RESULTS
Senior consultants re-gained billable hours previously lost to short-term marketing tactics that gained no lasting value.
Consistent value messaging built brand awareness and trust. Continuous client contact deepened understanding of service value and strengthened personal relationships resulting improved client acquisition and retention.
The challenges and opportunities are before us… The time to act is NOW... Seize the Day.