How it Works
I like to keep things simple and I'm guessing you do too.
Rather than the typical marketing buzzwords, jargon, and one-size-fits-all marketing program, I work with you to define the unique marketing objectives that you want to achieve. Together we develop strategies and action plan for how to achieve your objectives.
Brand Arts 5 step approach is the result of decades of hands-on marketing, advertising, sales, copy writing, and consulting experience developing practical strategies and straight-forward action plans that build unforgettable brands, and lasting client relationships. Here’s how it works
STEP 1 | Deeply Understand Your Marketplace
We work together to expand our mutual understanding of you, your business, your unique marketplace, and your competitors.
- Clearly define what you do, for whom, and why that is valuable
- Current marketing actions and expenditures
- Analyze market demand for services
- Perceived strengths and weaknesses
- Your current market position
- Competitors strengths and weaknesses
- Revenue sources know where revenue comes from, why and how
- Current client /customer base
STEP 2 | Objectives and Priorities
Once we have a mutual understanding of your marketplace and it’s unique challenges and opportunities, we work together to:
- Define marketing objectives and priorities
- Inventory resources available to achieve your objectives
STEP 3 | Growth Strategies
With clear objectives defined and resources accounted for, we work together designing strategies aligned with your growth objectives.
- Review product strategy ensures product value aligns with demand
- Marketing strategy drives client engagement from all directions
- Competitive strategy positions your brand value against competitors
- Brand/Messaging strategy conveys consistent message across platforms
- Sales/Sales Technology strategy ensures engagement and follow-up
- Customer Experience strategy confirms end-2-end client experience
STEP 4 | Marketing Action Plan
We work together each month to breath life into the next chapter of your business value message and your personal story.
- Content calendar connects elements of brand story into seamless narrative
- Simple marketing tactics take little of your time
- Memorable personal stories bring your personality to life
- Targeted business narratives communicate the business value you provide
- Define metrics for measuring performance against plan
STEP 5 | Work the Pan
This is where all the pieces come together. Action here outweighs everything else, and determines if the current plan delivers the expected results or needs revision.
- Write copy / content for all customer touch points
- Email list building and maintenance
- Web site design, maintenance, and update
- Sales technology implementation
- Measure performance / Refine plan / Repeat
Who I work with
I work with independent service professionals and small professional service firms building unforgettable brands and lasting client relationships.
- Accountant / Financial services / Tax advisors
- Investor / Portfolio manager / Family Office
- Attorney / Legal counsel
- Consultant / Coach / Personal Advisor
- Architect / Construction Engineer
- Real Estate broker
- Non profit / Non-Government Organization (NGO)
- Technology / Security / Artificial Intelligence | Design - engineer
- Aviation / Aerospace | Design - engineer
If this sounds like you, and you want to learn more about building a straight-forward, easy to execute marketing program that brings you dream clients, month after month, and year after year... then we should talk.
I look forward to exploring the possibilities,
Jack
Call 214-212-6934
email jack@brandarts.net
