PROFESSIONAL SERVICE MARKETING

First, we collaborate to define your business and marketing objectives and priorities.

Growth objectives / Blog 

Next, we work together to expand our mutual understanding of you, your business, your customers, your marketplace, and your competitors. 

• Audience profile - pain points, fears, decision triggers, objections
• Market analysis - demand and service gaps
• Current marketing actions, results, expenditures
• Your Strengths and weaknesses
• Competition strength and weaknesses

Market and Competitive Research / Case study

Then, we clarify exactly:

• What you are selling
• Who are your customers
• Why they (do / don't) buy from you
• What's the price threshold
• Why your service is valuable
• Unique value / benefits
• Differentiators / competitive advantage

Selling Intangible Value / Blog

Next, we align your growth objectives with your messaging strategy in a content calendar that aligns your value messages with your audience at each prospect / client touch point.

Marketing Strategies / Blog

And finally, I craft persuasive copy that communicates value to your audience... in the most effective format for each client contact point, from initial outreach, to monthly "Hi" ten years after project completion.

Here's some format examples.

• Opportunity development | eMail campaigns
• Strengthen Client relationships |Newsletters
• Proof of Value | Case studies
• On demand knowledge hub | Web pages
• Sales and Service | Process enablement copy
• Build long-term brand value | All the above