Marketing Strategy / Sales Materials - Urban Real Estate | CASE BRIEF
CHALLENGE
Real estate developer preparing to enter the urban residential market needs clear understanding of target customer, competitive offerings to create market leading.
SOLUTION
- Work with client to clearly define target customer.
- Facilitate product development meetings with client, target customers, and real estate agents defining product strategy: unit size, features, benefits, and price point.
- Collaborate with client, architects, engineers, and designers refining design for compact, high feature, high detail, mid-priced urban living spaces.
- Enhance value offering - Recommend expanded parking capacity. Mount AC compressors on roof enabled high-efficiency HVAC on narrow inner-city site.
- Develop marketing and sales practices and materials - Dedicated on-site sales agent, promotion to real estate agents, customer information materials, and pre-arranged mortgage financing.
RESULTS
Sold-out initial project in one week at 23% above average local price per square foot. Developer received multiple investor inquiries about upcoming projects.
The challenges and opportunities are before us… The time to act is NOW... Seize the Day.