The ART and SCIENCE of PROFESSIONAL SERVICE MARKETING

CHALLENGE

High quality real estate developer seeks top position in high-feature, high-density urban real estate market by featuring energy and environmental efficiency.

SOLUTION

• Clearly define target customer needs, wants, values, demographics.
• Work with target customers, real estate marketers, and financial community defining location, size, feature, and price point requirements for multi-family and single-family urban residential development.
• Collaborate with architects, engineers and contractors optimizing design, materials, and construction methods to achieve the greatest energy efficiency and customer value.
• Work with engineers and contractors developing energy saving construction techniques and materials applications. 
• Oversee construction of multiple projects from, concept to completion.

RESULTS
Developed energy efficient construction practices reducing building operating costs 20+%. Sold-out projects 15% above market average.

The challenges and opportunities are before us… The time to act is NOW... Seize the Day.